Marketers rely on platforms like social media, websites, mobile apps and marketplaces to grow business and drive awareness. Safeguarding the investments marketing teams make in social and digital platforms should be the cornerstone of a brand promotion and protection strategy.
FIS Business Risk Intelligence in the digital age means grappling with the speed, volume and diversity of risks associated with the platforms you use every day. Marketers are responsible for protecting their online community from malicious or fraudulent content, impersonations, hacked accounts and trademark infringements, all while growing engagement and driving revenue.